The Mothered World Forum
- Charge what you’re worthInside the Pricing Lab, live on day 1
- The women who’ll change your yearHundreds of mother founders, one room
- Two days that rewrite your planCapital, Visibility, Scale and Markets
The world’s most ambitious mother founders. One room. Two days that will change what you charge, how you grow and who you build with.
Claim your seat€500 until 31 December, then €650. Founders Club members save 15%. Prices excl. VAT.
The 2027 theme: The Mother Economy
World leaders have their summits. Mother founders now have theirs.
Mothers are building some of the most inventive, resilient businesses on the planet. They’re pricing boldly, hiring, raising money and selling across borders, all while running a household. That’s a force the world is only starting to reckon with.
The Mothered World Forum is where that force meets. Once a year, mother founders from around the world gather in Amsterdam to set the agenda on how our businesses get funded, seen, scaled and taken global, and leave with the plan to do it.
Two days in. A bigger business out.
You’ll walk out of the Forum with more than inspiration. You’ll walk out with decisions made.
You’ll charge what you’re worth.
In the Pricing Lab you rebuild one offer, say the new number out loud, and a table of founders makes sure it’s high enough. Raise one price, and the ticket can pay for itself.
You’ll know your next move.
Four Power Tables rounds, one for each pillar, worked through in your Forum workbook. You go home with a plan, written in your own hand.
You’ll meet the women who change your year.
The collaborator, the supplier, the friend who’s two years ahead of you. They’re at your table, and at the Cocktail Hour, where every founder wears what she needs and what she can give.
You’ll say your goal out loud.
The Forum closes with every founder putting her goal on the wall, in front of the whole room. Saying it there makes it real.
You’ll be part of something bigger.
The founders at the first Mothered World Forum will be the ones who say, “I was there.”
The four things every mother founder is working on.
Each pillar gets a panel on stage, then a Power Tables round where you work on your own business.
Capital
Fund your business on your own terms.Pricing, profit, getting paid and, when you’re ready, raising money.
Visibility
Get seen, and get paid for it.PR, brand and becoming the name people think of first in your field.
Scale
Grow without breaking the founder.Systems, hiring, AI and growth that gives you hours back.
Markets
Take your business further.New countries, retail, marketplaces and partnerships.
The programme
Two days. One room. Every moment counts.
Where we stand
Day 1: Capital and Visibility
- Opening address by Alexa Starks
- Keynote: The Mother Economy
- Capital panel, then Power Tables
- Visibility panel, then Power Tables
- Pricing Lab: every founder reprices one offer, live
- Cocktail Hour and red carpet photo wall
- Founders Dinner with Alexa (24 seats, add-on)
What’s next
Day 2: Scale and Markets
- Keynote
- Scale panel, then Power Tables
- Markets panel, then Power Tables
- Big Goals: the whole room, out loud
- Close at 16:00, in time for evening flights home
Panels
45 minutes with the founders and experts who’ve built what you’re building, talking about what motherhood made possible.
Power Tables
After every panel, the room turns to work. You sit with nine founders and solve your own business, with the workbook in front of you.
Pricing Lab
The whole room reprices at once, and every founder leaves with a number she’s proud to say out loud.
Breakfast, coffee breaks and lunch are included both days. Speakers announced in January.
Who it’s for
Founders, freelancers, coaches, consultants and women leaving corporate.
You’re a mother, and you’re building something of your own. First year or tenth, bootstrapped or funded, there’s a seat at the table for you. If you build, you belong in this room.
Claim your seatFrom the publishers of Mothered Magazine
Hosted by the media company built for mothers who build.
Mothered Media tells the stories of mother founders every month, in print, on the podcast and on stage. The Forum brings those stories into one room.
Tickets
Claim your seat at the Forum.
The founder rate ends 31 December. On 1 January, the price goes up to €650.
The Mothered World Forum, both days
Founders Club members: €425 now, €550 from January.
Claim your seat for €500Prices exclude VAT. You’ll get a VAT invoice with your ticket.
Your ticket includes
- Both days, every session
- The Pricing Lab and four Power Tables rounds
- Your Forum workbook
- Breakfast, coffee breaks and lunch, both days
- The Cocktail Hour and red carpet photo wall
- The Forum gift bag
- The Mother’s Room, open both days
Founders Dinner with Alexa
On the first night, 24 founders join Alexa for a private dinner in Amsterdam. It’s the most intimate table of the Forum. Add it to your ticket for €395 + VAT while seats last.
The venue
Always Amsterdam.
The Forum takes place at Park Inn by Radisson Amsterdam City West, 15 minutes from Schiphol Airport.
Download travel and accommodation infoFor brands
Partner with the Forum.
Put your brand in the room with the world’s most ambitious mother founders. Present a pillar panel, host the Cocktail Hour, or be part of the moments everyone photographs. The sooner you join, the more visibility you get.
Get the partnership deckGood questions.
Who is the Forum for?
Mothers who are building their own business: founders, freelancers, coaches, consultants and women leaving corporate. If you build, you belong.
Can I come from outside Europe?
Yes, and we hope you do. The Forum is in Amsterdam and welcomes founders from every country. Sessions are in English.
Which sessions can I attend?
All of them. Everyone is in every session, in one room, for both days.
Why are prices shown excluding VAT?
It’s standard for business events. If your business is VAT-registered, you can usually reclaim it, and you’ll get a VAT invoice with your ticket.
Can I bring my baby?
[Your policy on babies in arms]
Can I transfer my ticket?
Yes, you can change the name on your ticket until [date]. [Refund policy]
When are the speakers announced?
In January 2027.
The room is waiting. See you in Amsterdam.
Claim your seat at €500 before 31 December. On 1 January, it’s €650.
Claim your seat